Should you Overprice or Underprice Your Home for Sale?

anchorShould Home Sellers Overprice or Underprice Real-Estate Listings?
Source: The Wall Street Journal

When setting an asking price, there are two major strategic approaches: overpricing when inventory is low to get higher initial offers, or pricing homes below nearby properties to instigate a bidding war in a market with pent-up demand. But what’s the best method? New research on a behavioral trait called “anchoring” sheds some light on the power of price.  Read the full story

Click Here to to find home values in your neighborhood to help price your home for sale.

Advertisements